Digital & Social Media
Project Overview
Manage Briar Cliff University's social media presence across multiple platforms, creating and publishing content that informs, engages, and connects the campus community. Content ranges from university news and announcements to student features, campus events, promotional campaigns, and everyday campus life.
My Role & Contributions
Oversee the University's day-to-day social media operations, including content planning, copywriting, graphic design, scheduling, and publishing. Develop platform-specific content, maintain the social media calendar, coordinate with campus departments, and identify opportunities to highlight university achievements, student experiences, and campus activities.
Platforms Managed
Selected Example
Briar Cliff Enrollment Report | 2026-27
Campaign Overview
A social media campaign highlighting Briar Cliff University's enrollment growth and one of its largest incoming classes in decades. The content shared key enrollment figures and celebrated the University's continued growth with the campus community and broader audience.
My Role
Developed graphics and social media content to communicate key enrollment figures and highlight the University's growth. Created visual materials and supporting copy to share the announcement across Briar Cliff's social media platforms.
View Campaign / Original Post:
Social Media Performance
During my tenure, social media performance increased across several key measures compared with the equivalent period preceding my arrival.
Selected Performance Metrics
Impressions: +62.5%
Engagements: +33.6%
Audience growth: +13.7%
Net audience growth: +27%
Comparison period: compared with the equivalent-length period immediately preceding my tenure.
Additional Digital Communications
Goldmine Newsletter (Monthly)
A monthly newsletter distributed to the Briar Cliff University campus community, highlighting university news, campus events, student and faculty accomplishments, announcements, and other updates. The newsletter keeps students, faculty, and staff informed about what's happening across campus and connected to the BCU community.
View Example →